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The director of the Institute for Foreign Promotion of Castilla-La Mancha (IPEX), Paloma Sánchez, recently visited the facilities of Embutidos del Centro, S.A. (Emcesa) in Casarrubios del Monte. The purpose of this visit was to closely observe the internationalization strategy and innovation that the company has promoted since 2017, the year it decided to commit to the international market.
During her tour, Sánchez was able to appreciate the modernity of the facilities and held a meeting with the management team to discuss the company’s future actions in the global arena. In her statements, she highlighted: “Emcesa is a clear example of how a company from Castilla-La Mancha can open itself to the world without giving up its essence or roots. At IPEX, we want to recognize the efforts of companies that prioritize quality and innovation while generating jobs and opportunities in our region.” These words emphasize the company’s commitment to local quality while seeking international presence.
Javier Mancebo, the general director of Emcesa, emphasized that the current global situation, marked by uncertainty, can become an opportunity for companies that prioritize quality and innovation, adapting to the demands of consumers in different markets. Founded over forty years ago, Emcesa has established itself as one of the leading references in the Spanish meat sector, generating more than 270 direct jobs and achieving sales exceeding 60 million euros in its latest fiscal year.
Since its commitment to internationalization, the company has focused its attention on several countries, including France, the United Kingdom, Iceland, Belgium, Portugal, the Netherlands, Germany, and Sweden. Thanks to this expansion, the company has achieved sales close to 2 million euros in these markets. The most notable products in foreign trade include prepared dishes, chorizos, skewers, and seasoned and cooked products.
Sánchez’s visit is part of IPEX’s strategy to support the participation of companies like Emcesa in international trade fairs and missions, thus enhancing their image as ambassadors of quality Spanish cuisine. In the last five years, the actions taken have led to significant growth in the company’s sales abroad, demonstrating a favorable market response to their products.
Despite its international expansion, Emcesa remains committed to its local environment. Almost 300 families depend on the company’s activities, which works hand-in-hand with local suppliers, thereby boosting the local economy and promoting a circular economy. The company continues to expand its catalog to adapt to new consumption trends while solidifying its internationalization process.
Referrer: MiMub in Spanish
