Emma Mattress, the renowned European sleep brand, has officially entered the Spanish market in collaboration with Tormo Franquicias Consulting. With an eight-year presence among Spanish consumers and more than 100 awards supporting the quality and innovation of its products, Emma Mattress establishes itself as a leader in the sector, operating in 32 countries.
The company has decided to open a new growth channel through a network of physical stores, implementing a franchise model that promises high profitability and low operational complexity. This launch is supported by Tormo Franquicias Consulting, a prominent firm in commercial network expansion in Spain.
Emma Mattress’s franchise model is designed for investors and entrepreneurs, adapting its successful strategy of “100 nights of trial without commitment” to the physical retail environment. Rapid implementation, comprehensive marketing, the creation of premium spaces, and straightforward management are distinctive features of this proposal. It is estimated that the investment payback period ranges from 18 to 24 months, making it attractive for both experienced investors and those looking to venture into entrepreneurship.
The Emma Mattress store model is adaptable to various locations, whether in shopping centers or on main streets. Franchisees will have access to a broad product catalog and will enjoy an average ticket that can be up to 50% higher than that of the online channel, resulting in superior profitability and an optimized in-store customer experience.
Additionally, the company invests significantly in marketing, allocating about 20% of its annual budget to campaigns on television, digital media, social networks, and SEO positioning. This strategy ensures constant visibility and attracts quality traffic to each franchised location, allowing franchisees to maximize their commercial performance.
Enrique Artega, Expansion Manager at Emma Mattress, stated: “It’s not just about selling mattresses; it’s about transforming the way people understand and value their rest. This is an opportunity to be part of a leading brand with a forward-thinking vision and a solid, scalable business model.”
With over 20 stores operating in Europe and Spain as one of its strongest markets in terms of sales, both online and offline, Emma Mattress presents significant potential to attract investors interested in a proven and differentiated business model in the sleep sector.
Referrer: MiMub in Spanish
