Sure! Here’s the translation into American English:
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EXTE, a prominent AdTech company, has strengthened its strategic alliance with LG Ad Solutions, expanding its initial collaboration, which was limited to Spain and Portugal, to key markets in Latin America. This agreement includes countries such as Mexico, Colombia, Chile, Argentina, Peru, Ecuador, Bolivia, Panama, and Costa Rica.
This expansion will allow EXTE to offer exclusive advertising formats and advanced data provided by LG Ad Solutions, aiming to maximize the effectiveness of branding campaigns on Smart TVs. With 20 million active televisions in the region, LG generates over 1.4 million advertising opportunities monthly, presenting significant potential for advertisers looking to strengthen their connection with the audience.
One of the most relevant innovations of this agreement is the implementation of ACR (Automatic Content Recognition) data from LG Ad Solutions. This technology enables the identification of households that have not been exposed to linear TV campaigns, optimizing reach by impacting new audiences. Additionally, it enhances brand recall by reaching users who have already seen the advertisement. With segmentation based on interests and behaviors, advertisers will be able to direct their messages with notable precision.
Silvia Fernández, Head of Platforms & CTV at EXTE, emphasizes that the expansion into Latin America represents a crucial opportunity for brands, as it allows them to engage audiences during high interaction moments with their Smart TVs, leveraging the use of ACR data.
Fernando García, CEO of EXTE, underscores how non-linear television has transformed both content consumption and the advertising industry, presenting new challenges for advertisers to connect effectively with viewers.
For his part, Edward Wale, Vice President of Europe at LG Ad Solutions, mentions that the results obtained in Spain have been positive and expects a similar response in the Latin American region. Alberto Grande, Chief Revenue Officer (CRO) Americas, emphasizes that this alliance will place both companies in a leadership position in advertising innovation, offering brands the ability to establish unique and personalized connections in a region with significant growth potential.
With this strategic union, EXTE and LG Ad Solutions are well-positioned to transform advertising interactions in Latin America, providing significant impacts during key moments for Smart TV users.
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Referrer: MiMub in Spanish
