Oscar Báez takes on the role of Sales Manager at EXTE, the leading AdTech company in Spain. With over a decade of experience in media agencies, Báez specializes in Digital and Strategic Advertising for advertisers. This move is part of EXTE’s plan to strengthen its leadership and accelerate its international growth.
In his new position, Báez will have the mission of consolidating the company’s service offerings and leading commercial strategies. This hiring comes at a crucial moment, as advertising investment tends to increase due to key consumption dates in the last quarter of the year.
“I am very excited about the opportunity to join EXTE as Sales Manager of the Madrid team. It is an exciting challenge to contribute to positioning the company within an increasingly demanding media market. EXTE’s range of digital solutions can help all types of advertisers in their communication strategies. With specific quality products and formats for each KPI, contextualization capacity through AI to reach the target audience, and a team of Branded Content and creative studio. All this, combined with a group of professionals committed to offering the best service and the best results to clients, allows us to provide a differential value in the digital landscape,” says Báez.
Báez previously worked at Maxus Spain (GroupM) as Digital Trading Executive, managing negotiations in the digital medium, product analysis, and market costs, and investment and planning strategies. More recently, he was Senior Digital Trading at Wavemaker (GroupM), a position he held since 2018.
“Oscar Báez’s incorporation represents another step in our commitment to building a team with the maximum talent to continue growing nationally and internationally. His excellent professional trajectory and knowledge in the sales area will help us continue to offer the best services to our clients, and we are confident that he will add great value to our company,” says Fernando García, CEO of EXTE.
Referrer: MiMub in Spanish
