Here’s the American English translation:
The consulting firm FairWinds Partners, globally recognized in domain name strategy, has completed a significant migration of its website, moving from fairwindspartners.com to home.fairwinds. This change, as explained by its founder, Josh Bourne, goes beyond a simple domain adjustment and represents a strong commitment to the future of .BRAND top-level domains.
The new .FAIRWINDS domain not only symbolizes the company’s evolution from being a pioneer in advisory services to becoming a strategic partner for internationally renowned brands, but it also emphasizes the intrinsic value that these domains offer. Unlike second-level domains, such as google.com, top-level domains are hosted on Internet root servers, giving them an exclusive status that is inaccessible to the general public.
Tom Wells, Vice President of FairWinds, highlights that .BRAND top-level domains not only amplify and secure a brand’s digital presence but also provide users with a sense of authenticity and security. Since its founding in 2006, FairWinds has assisted over 250 clients, including major corporations like Major League Baseball, Pfizer, and Nike, in acquiring these exclusive domains.
In the most recent call for new generic top-level domains by ICANN, FairWinds submitted 133 applications for its clients, solidifying its position as the firm that has managed the most of these domains. As the only consultancy that invests alongside its clients in the operation of their brand domains, .FAIRWINDS is poised to lead in the next application cycle, expected in April 2026.
To guide various organizations through this process, FairWinds has launched the SPARK service and the website nextround.fairwinds, designed to help businesses, NGOs, and educational institutions assess their participation in future domain application opportunities.
FairWinds’ evolution to home.fairwinds aligns them with visionary companies like Apple and Microsoft, which have already integrated this strategy into their digital presence. Those interested in learning more about FairWinds’ offerings can visit the website contact.fairwinds.
Source: MiMub in Spanish
