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On Monday, April 28, a historic power outage affected the Iberian Peninsula, causing significant repercussions in the household appliance and electrical materials distribution sector. Fersay, a Spanish company specializing in spare parts and accessories for appliances, reported a surge in sales in the 48 hours following the interruption of the power supply.
Between 12:30 PM on Monday and 8:00 PM on Tuesday, April 29, over 1,200 portable radios were sold, and the demand for flashlights skyrocketed, with more than a thousand units sold during the same period. Batteries, particularly in AA and AAA formats, reached 4,000 units, depleting stock at many retail locations.
Noelia Carrasco, Fersay’s marketing director, remarked that in the company’s more than 45 years of history, something like this had never happened before. She stated that consumer response was immediate, as the inability to use electronic devices and the drop in digital communications drove thousands of people to physical stores in search of solutions. “In just two days, we sold what we typically move in two months,” she emphasized.
With the gradual restoration of power and communications early Tuesday morning, sales shifted to the online channel, experiencing unprecedented traffic. Carrasco explained that the day after the blackout, many people purchased radios, flashlights, and batteries to be better prepared for future eventualities.
Fersay, which has 10 franchised stores and 75 points of sale in Spain and Portugal, has implemented a special protocol to quickly replenish depleted stock and ensure urgent shipping of online orders. “Our central warehouses are operating at full capacity to restore the supply of radios, flashlights, and batteries in the most affected areas,” she added.
With over 45 years of experience, Fersay has established itself as a leader in the market for distribution of components and accessories for household appliances. In addition to offering prominent products like accessories for kitchens, refrigerators, and microwaves, its online store centralizes 140,000 references, facilitating customers in finding what they need.
The company, which has evolved from a repair service to a sector leader in Southern Europe, recorded a turnover of 9 million euros in 2023 and operates in 37 countries, primarily in France and Portugal. Fersay continues to adapt to market trends and expand its catalog of private-label products.
via: MiMub in Spanish
