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Fersay, a recognized Spanish company specialized in selling accessories and spare parts for household appliances, has celebrated its 46th anniversary by reaffirming its leadership in the sector. Since its founding in 1979, the company has experienced remarkable growth and closed the year 2024 with a turnover exceeding 9 million euros, solidifying its presence in 37 countries.
Throughout its journey, Fersay has transformed its business model, evolving from a small local establishment into an omnichannel entity offering over 150,000 references. Its logistics infrastructure allows for product deliveries in less than 24 hours to various locations in Spain and Portugal. During 2024, the company managed to sell over one million home solutions, maintaining a strong growth trend.
The recent anniversary coincided with the launch of a new visual identity that reflects the brand’s evolution and future aspirations. The revamped logo, characterized by contemporary typography and the integration of black into the traditional red and cool gray palette, aims to convey modernity and confidence.
Noelia Carrasco, Fersay’s Marketing and Communication Director, emphasized that this update of the corporate image aims to reinforce the company’s position as a “problem solver for the home,” while also highlighting its commitment to sustainability and closeness to its customers. This new identity will be gradually implemented across all consumer touchpoints.
Currently, Fersay has a network of 9 franchised stores and 79 corners across Spain, including the Canary Islands and Portugal, which allows for comprehensive national coverage. From its facilities in Madrid and Tenerife, it manages an inventory of 7 million parts and conducts over 700 daily shipments, including post-sale service for recognized brands.
Exporting has been a key element in the company’s growth, dedicating 12% of its revenue to international markets, with a particular emphasis on countries like France and Portugal. Additionally, Fersay is committed to serving over 5,500 professional clients.
In recent years, innovation and digitalization have been central axes for Fersay, which has adapted to the trends of responsible consumption. By providing access to both professionals and end consumers, the company already offers over 300 items in its own brand range and launches an average of ten new products each day, thereby strengthening its relationship with the professional sector.
This anniversary and the renewal of its corporate image represent the beginning of a new phase of growth and innovation, reaffirming Fersay’s commitment to sustainability and value creation for its clients and collaborators.
Referrer: MiMub in Spanish
