The growing relevance of ESG criteria (Environmental, Social, and Governance) has marked a milestone in the Spanish business environment, especially with the arrival of new regulations that will require companies to report their results in these dimensions starting in 2024. This year, a crucial change is anticipated with the implementation of the European Union Regulation on Deforestation (EUDR), which aims to combat deforestation and promote more sustainable practices in the European market.
In this context, the team at osapiens, specializing in Software as a Service (SaaS) solutions, has identified five essential trends that Spanish companies must adopt to adapt to this new reality in terms of sustainability. Firstly, the expansion and increase of regulations is highlighted, which are extending to other jurisdictions, generating new compliance challenges for companies with international operations. The EUDR, which will begin to be applied at the end of December 2025, is a clear example of this trend.
Secondly, the integration of ESG data into the business strategy becomes a fundamental aspect. Organizations must begin to see sustainability not only as a regulatory obligation, but as a competitive advantage that influences consumer purchasing decisions and attracts investments. Adopting sustainable practices, such as implementing responsible supply chains and social engagement programs, will strengthen the brand image and allow differentiation in an increasingly competitive market.
The third relevant aspect is the acceleration in the adoption of ESG-focused technological solutions, which will be crucial for complying with increasingly complex regulations. Digital tools will facilitate the collection, analysis, and reporting of ESG data in a more efficient manner, ensuring both the accuracy of information and compliance with regulations. Process automation will not only alleviate manual workload, but also provide valuable information to drive sustainable performance.
Additionally, the use of Artificial Intelligence in SaaS platforms is expected to become a growing necessity, improving user experience personalization and increasing operational efficiency for companies.
Finally, the demand for greater transparency will intensify. A recent study indicates that 64% of consumers consider sustainability a determining factor in their purchasing decisions, and that nearly 70% of these consumers research the sustainability claims of brands. This pressure for greater transparency will compel companies to adopt more open and responsible practices.
Alberto Zamora, CEO of osapiens, emphasizes that 2025 will be a crucial year for Spanish companies in the field of ESG criteria. As regulatory complexities increase, it will become essential to have a technological partner that facilitates effective and efficient compliance with these regulations.
Referrer: MiMub in Spanish
