Here’s the translation to American English:
The international cookie brand Saborosa has begun its expansion into Spain, backed by an ambitious investment plan aimed at consolidating its presence in the European market. With a strong track record in Portugal, Saborosa aims to attract Spanish consumers through an innovative offering that features distinctive products and formats designed for today’s lifestyle.
Saborosa’s entry into the Spanish market involves a considerable investment from its parent company, Officetotal Food Brands. This capital will be directed towards strengthening production and distribution, as well as developing advertising campaigns that establish an effective connection with the public. This initiative is expected to generate both direct and indirect employment in key sectors such as logistics, sales, and commercial activation, thereby contributing to the revitalization of the local economy.
For its launch, Saborosa has crafted a comprehensive communication strategy. Activations will be implemented at points of sale, where consumers can enjoy tastings and exclusive promotional materials. Street marketing initiatives will also take place in major cities, providing interactive experiences and surprises in high-visibility locations. Digital campaigns will play a crucial role in attracting a younger audience, collaborating with content creators active on social media.
Saborosa’s product line includes a variety of cookies with unique flavors such as chocolate, white chocolate, orange, red velvet, and nocci, along with Mini Bites, perfect for sharing at any time of the day. The company has also expressed a strong commitment to sustainability, using recyclable packaging and applying environmentally responsible production processes, in line with its parent company’s policies.
Company leadership emphasizes that the Spanish market is essential for their expansion in Europe, seeking not only to offer delicious products but also to create memorable experiences. Officetotal Food Brands positions itself as a benchmark in the premium snacks and cookies sector, developing brands that provide satisfaction and joy to consumers. With its entry into the Spanish market, Saborosa aims to make a significant impact in the cookie industry.
Referrer: MiMub in Spanish
