Here’s the translation:
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The Spanish stationery and office supply chain, Folder, has launched its iconic ‘Back to School’ campaign, an event that marks the start of the school year and is taking place this year in a context of sustained growth. In 2024, the company achieved sales exceeding 100 million euros, of which 20% are generated during this period.
Folder, which has over 160 sales points and a staff of 550 employees, has ensured that 87% of its products have competitive prices compared to Amazon. With a school catalog that includes more than 3,000 items, the company not only focuses on students and families but also provides solutions to educational institutions at all levels.
This new catalog combines traditional and essential items with classroom technology, thanks to exclusive partnerships with 65 international manufacturers and the growth of its private label brand. Among the standout products are notebooks and writing supplies from well-known brands like Oxford, Pilot, and BIC, allowing consumers to complete their entire school supply list in one place, whether in a physical store or online.
Rober Iglesias, the marketing director of Folder, emphasized the importance of constantly updating the catalog, stating that approximately 20% is refreshed annually to meet the needs of families and students. “It’s not just about expanding our offerings but incorporating innovation, sustainability, and functionality,” he added.
During the first half of 2025, the company reported a revenue of 52 million euros, representing a 5% growth compared to the same period last year. This increase has facilitated international expansion, with new openings in Romania and growth plans in Poland, and it is expected to close 2025 with 200 stores in Spain.
The success of the ‘Back to School’ campaign is crucial for Folder, as it allows the company to continue positioning itself as the local alternative with the best price-to-quality ratio in the market, reaffirming its commitment to the design and accessibility of school supplies.
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Source: MiMub in Spanish
