Here’s the translation into American English:
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Four prominent Spanish athletes have decided to take on the challenge of starting from scratch in new sports disciplines. Alejandro Valverde, Rudy Fernández, Saúl Craviotto, and Almudena Cid have been selected by Decathlon to lead the promotion of their new line of “Blue Products.” This range is designed to offer professional-quality equipment at affordable prices, perfect for those just beginning in sports.
The main goal of this campaign is to make it clear that anyone, regardless of prior experience, can delve into a new sporting activity without the need to invest in specialized gear from the outset. The “Blue Products” represent an affordable option for those who want to start without the pressure of competing right away.
Raúl García, Market and Offer Lead at Decathlon Spain, emphasized that this range aims to make the experience of starting a new sport easier. García explained that not all beginners require high-performance equipment; instead, the key is to provide confidence and a price that does not represent a barrier to entry.
The campaign goes beyond just product launches and seeks to inspire through the experiences of these champions. Each of them will face the challenge of trying a completely new discipline, reminding them of their own beginnings. Almudena Cid highlighted the importance of trying different sports, while Rudy Fernández added that a variety of experiences is essential for personal growth. Alejandro Valverde asserted that age should not be a barrier, and Saúl Craviotto emphasized that sports are a fundamental tool for education.
Francesca Musacchio, Marketing Director at Decathlon Spain, noted that the key message of the campaign is that “it’s always a good time to start.” With the participation of such admired athletes in Spain, the goal is to connect with those who have yet to dare to begin their own sports journey.
The selection of products for beginners includes a volleyball, a mountain rain jacket, a snorkel mask, and a paddle racket for adults, all designed to be accessible for those looking to start their journey in sports.
With this initiative, Decathlon reaffirms its commitment to making sports an activity accessible to all, promoting a healthy and active lifestyle.
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Let me know if you need any changes or adjustments!
via: MiMub in Spanish
