The Spanish Association of Real Estate Franchises (AEFI), which includes recognized brands such as Alfa Inmobiliaria, Century 21, Comprarcasa, Keller Williams, Look & Find, Redpiso, and Remax, has presented its annual report, analyzing the main trends that the real estate sector will face by 2025. This document highlights three fundamental pillars: digitalization, artificial intelligence, and sustainability, which will shape the market in the coming years.
Among the most relevant trends, AEFI points out the advancement of digitalization, which is manifested in immersive experiences thanks to augmented reality (AR) and virtual reality (VR). These technologies allow buyers to virtually tour properties from anywhere in the world, resulting in a 49% increase in inquiries and a 30% reduction in decision-making time, as stated by Leonardo Cromstedt, president of the association.
Furthermore, the report highlights the growing impact of artificial intelligence and predictive analytics in the real estate sector. These tools are available to agencies to identify trends, optimize strategies, and improve accuracy in valuations, generating significant trust among buyers and investors. Jesús Duque, president of Alfa Inmobiliaria, emphasized that predictive models are transforming transaction management in the sector.
The demand for multifunctional and flexible spaces has increased by 27% in the last two years, as buyers look for homes adaptable to various needs, such as telecommuting and leisure. This trend has gained particular relevance among millennials and Generation Z, as noted by Leonardo Cromstedt, president of Keller Williams Spain and Andorra.
Sustainability has become a key criterion in the buying process. Francis Fernández Ariza, from UCI Comprarcasa, highlighted that 73% of buyers are looking for properties with efficient solutions, such as solar panels and energy-efficient appliances.
In terms of operational efficiency, real estate agencies are adopting automated management platforms, allowing them to reduce operating costs by 40% and provide more personalized services.
The report also emphasizes the interest of the Spanish real estate market among international investors, anticipating that many AEFI agencies will intensify their focus on foreign clients in 2025, offering services in multiple languages and specialized legal and financial advice. Currently, 16% of property transactions in Spain are made by foreigners, a number expected to continue increasing.
Finally, AEFI mentions that flexible financing and new investment models, such as ‘build to rent’ and shared ownership, are evolving to meet consumer needs.
Leonardo Cromstedt concluded that 2025 represents a period of transformation for the real estate sector, thanks to the incorporation of new technologies and a focus on sustainability, expressing the willingness of the 700 member agencies to offer a more innovative service aligned with the future needs of buyers. AEFI reaffirms its commitment to excellence and the development of the real estate market in Spain.
via: MiMub in Spanish
