Sure! Here’s the translation into American English:
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From June 26 to 28, 2025, Geneva will become the epicenter of the coffee universe by hosting the World of Coffee fair at the Palexpo SA venue. This event, organized by the Specialty Coffee Association (SCA), will bring together thousands of coffee professionals and enthusiasts in what promises to be an unmissable gathering for baristas, roasters, and specialty coffee lovers.
Yannis Apostolopoulos, CEO of the SCA, expressed his excitement about the event, highlighting the significance of Geneva in the coffee value chain. “We look forward to three unforgettable days of learning, collaboration, and celebration,” he stated, emphasizing that the fair will serve as an ideal platform to connect and inspire industry professionals.
One of the highlight activities of the fair will be the CEO Roundtable, featuring Dr. Krisztina Szalai and Apostolopoulos, where they will discuss the challenges and opportunities in the sector, including topics such as climate change and price volatility.
The fair will also host four world coffee championships: the World Latte Art Championship, the World Coffee in Good Spirits Championship, the World Cup Tasters Championship, and the Cezve/Ibrik Championship, where attendees can witness the competitors’ creative skills in action.
Additionally, awards such as the Coffee Design Awards will recognize excellence in design and packaging, as well as the Best New Product Awards, where attendees can vote for the most outstanding innovations in the industry.
Participants will have the chance to attend over 20 conferences and hands-on workshops focused on sustainability, science, and business, as well as tasting sessions led by producers. There will also be a dedicated space for emerging roasters.
For those interested in networking, the Coffee Business Lounge will provide an exclusive environment for meetings between buyers and exhibitors, complemented by talks on the coffee supply chain from green coffee through Green Coffee Connect.
Among the event’s sponsors are BWT water+more, Barista Attitude, and Nestlé Professional. The guest country will be Colombia, which will showcase the richness of its authentic coffee in a special café at the event.
Registration is open, with discounts available for SCA members, as well as one- and three-day access passes, making it easier to participate in this event that promises to be a milestone in the coffee world.
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Source: MiMub in Spanish
