Here’s the translation to American English:
Georgina Rodríguez, a recognized international figure and style icon, has been appointed as the ambassador for Holsten in Saudi Arabia, marking the beginning of a collaboration that highlights glamour and everyday indulgence. The new campaign, titled “Treat Yourself with a Holsten,” invites fans to celebrate life’s little pleasures. This approach aims to position Holsten as the ideal drink for those special moments.
The campaign features an entertaining film shot at various locations in Saudi Arabia, designed to capture the audience’s attention. At its core, a rumor spreads in Riyadh: it’s said that Georgina visits a local store every Monday to buy her favorite bottle of Holsten. This gossip circulates through salon talks, social gatherings, and chats, offering a humorous take on the culture of word-of-mouth and the allure of stardom.
The strategy caters to the vibrant profile of Saudi youth, where the demand for quality, self-expression, and entertainment is on the rise. Rodríguez’s personality, which blends global aspirations with accessibility, makes her the ideal spokesperson for a brand that celebrates everyday achievements in a special way.
“I had a great time working on this campaign,” Rodríguez said. “It’s fun, innovative, and has that perfect local energy. Holsten is synonymous with celebrating small victories, and I love that message. Sometimes, the best part of the day is that moment of self-indulgence.”
The campaign will be featured on multiple platforms, including Shahid, TikTok, META, cinemas, and outdoor advertising, ensuring that Georgina’s Holsten moment leaves a lasting impression on her followers.
via: MiMub in Spanish
