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The Spanish brand of natural and vegan cosmetics, UMOA, has launched a new version of its renowned serum, the Goji Nectar Hydrating Serum, which focuses on providing deep hydration and improving skin texture. This launch comes at a time when skin faces multiple environmental aggressors, including pollution and blue light from screens, increasing the demand for effective facial care products.
The importance of hydration in any beauty routine is undeniable, especially with the arrival of summer, which brings greater sun exposure. The right serum not only calms inflammation and reduces redness but also repairs the skin barrier, which is essential for maintaining the skin’s brightness and elasticity.
UMOA has highlighted the use of hyaluronic acid, a key ingredient in facial cosmetics due to its ability to retain water. The brand suggests applying it on damp skin and sealing it with a cream or facial oil to prevent the evaporation of the water that the acid attracts. Additionally, they recommend formulas that include different molecular weights of hyaluronic acid to ensure more comprehensive hydration.
The reformulated Goji Nectar Hydrating Serum incorporates natural ingredients such as goji berries, centella asiatica, licorice, and argan oil, along with a double molecule of vegan hyaluronic acid. This combination promises a regenerating effect, reinforcing the skin barrier and improving texture. Its lightweight consistency and easy absorption make it an ideal product for both morning and nighttime routines.
Mafalda Soto, CEO and co-founder of UMOA, states that “hydration is the simplest and most effective gesture to maintain functional and healthy-looking skin at any age.” With a proposed skincare routine that doesn’t have to be complicated, UMOA encourages consumers to invest in their long-term well-being by dedicating a few minutes each day to taking care of their skin.
Referrer: MiMub in Spanish
