The price of gold has reached historic highs in the early months of 2025, leading to a notable increase in demand for engagement rings made of yellow gold. This trend has been highlighted by Joyería Nicols, a Spanish company known for its specialization in this type of jewelry.
Dani Nicols, commercial director of the Nicols Joyeros Group, has observed an unprecedented growth in the demand for engagement rings, especially in classic designs such as solitaires with natural diamonds and rose-cut rings. Modern compositions including yellow gold solitaires accompanied by diamond pavé bands and eternity rings have also become popular. The return of yellow gold as the preferred option seems to reflect a desire among couples for jewelry that combines character, timelessness, and elegance.
After a period where white gold and platinum dominated the market, yellow gold is once again emerging as the standout choice among new generations. The influence of celebrities like Dua Lipa, Zendaya, and Hailey Bieber has contributed to this revaluation of yellow gold, accompanied by a focus on pieces that balance classic design with contemporary aspects. This preference extends not only to engagement rings, but also to other pieces of jewelry such as earrings and wedding bands.
Dani Nicols states that modern couples seek rings that are not only visually appealing but also possess symbolic and emotional meaning. According to him, yellow gold represents warmth, authenticity, and a connection to eternity.
As for trends in 2025, there is a clear movement towards the fusion of tradition and modernity in engagement rings. Vintage style, with delicate settings and floral settings, remains popular. However, solitaires with diamonds in innovative cuts, such as oval or hexagonal, are the ones that truly capture attention due to settings that maximize the brilliance of the central stone.
Personalization has become a key factor in couples’ choices, as they seek a piece of jewelry that tells their own story and is unique, crafted in Spain with dedication and love. With over a century of experience in the industry, Joyería Nicols positions itself as a reference point, offering collections that reflect the spirit of each era without compromising craftsmanship excellence.
via: MiMub in Spanish
