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Gother, an innovative travel service platform, has experienced remarkable growth since its launch in 2024, with a 300% increase in business in just seven months. This platform, managed by Search Engine Optimization and backed by major venture capital firms such as Beacon Venture Capital and Krungthai Ventures, aims to redefine the travel experience for a new generation of tourists.
Gother’s focus is to offer a comprehensive booking experience that includes accommodation, flights, car rentals, tour packages, and activities tailored to modern lifestyles. Integration with mobile banking apps like K PLUS, Krungthai NEXT, and Paotang simplifies payments and other services, aligning with its ambition to establish itself among the top three travel platforms in Thailand by 2027.
Anupong Kriangkrailipikorn, CEO and founder of Gother, emphasizes that the platform goes beyond travel booking; it intends to be a complementary tool that caters to the needs and preferences of Thai travelers. Interest among young tourists has grown significantly, resulting in a fourfold increase in its user base over the past year.
To maintain this growth rate, Gother has devised a strategy that includes diversifying its access channels through its website and app, as well as integrating with mobile banking platforms. Additionally, it will implement artificial intelligence to provide personalized recommendations based on user data. The company is also planning to expand its network of partnerships with hotels, airlines, and tour operators, which will enable it to offer a broader range of services.
With these goals, Gother aims to reach a value of 10 billion baht in bookings by 2027, establishing itself as one of the most relevant options for modern travelers in Thailand. The platform, which originated as a rebranding of TraveliGo, is committed to constant innovation to adapt to the changing preferences of the traveling public.
Referrer: MiMub in Spanish
