The Basque shop Abuelo Actual has expanded its range of services with the opening of a new line of second-hand orthopedic equipment and a post-hospital support service, reaffirming itself as a reference in the care of elderly people in Bizkaia. Founded in 2004, the company has dedicated more than 20 years to improving the well-being of this group, adapting its offerings to the changing needs of families and the elderly themselves.
Since its inception, Abuelo Actual has specialized in the marketing of support products that facilitate daily tasks for the elderly. Over time, it has expanded its vision and committed to offering a variety of additional services that go beyond simple product sales. Inés Venero, a pharmacist and orthopedic specialist, has led this project, demonstrating the profound changes in the field of elderly care and the increasing involvement of families in this process.
“In recent years, the world of the elderly has evolved profoundly. They are increasingly active, more proactive in their environment, and families have also become more involved in care, including men and young people,” Venero commented on the transformation that the sector has undergone.
With a clearly social focus, Abuelo Actual not only promotes the autonomy of the elderly, but also facilitates the work of caregivers in Basque homes. The company participates in the Silver Economy Companies Guide of Bizkaia, promoted by the Nagusi Intelligence Center, focusing on long-term care, an area of growing relevance due to population aging.
Among the recent innovations, the opening of a second-hand orthopedic equipment line stands out, which responds to a growing demand in the community. This service allows the management of the purchase and sale of used orthopedic products in Bizkaia, guaranteeing the professionalism and experience that characterize the store.
Another important addition is the post-hospital assistance service, designed to help families during the recovery period at home after the discharge of an elderly family member. This comprehensive service includes advice on considerations and home planning, as well as the acquisition of necessary products to facilitate the transition.
With these initiatives, Abuelo Actual has established itself as a key player in the field of care in Bizkaia, always with the aim of improving the quality of life of the elderly and supporting those who care for them.
Source: MiMub in Spanish
