Green Light for Beself Brands: The Reality of Business Tokenization in Spain

Beself Brands, a business group that includes brands such as FITFIU Fitness, Greencut, Beeloom, Mc Haus, and Playkin, has made significant strides in the financing sector by registering its tokenized stock issuance with a recognized entity responsible for the registration of tradable securities based on distributed ledger technology. This authorization, issued by the National Securities Market Commission (CNMV), allows the company to conduct its first Security Token Offering (STO) in Spain, a milestone that marks a new chapter in the industry.

Starting July 23, anyone interested will be able to acquire BeToken, the token representing real shares of Beself Brands. This secure digital investment system transforms the way investors can access financing, making the company a pioneer of a more transparent and accessible model. Mirea Calvet, CEO of Beself Brands, emphasizes the intention to build the brand alongside those who believe in it, stating that BeToken is not just a simple investment; it also symbolizes a sense of belonging.

The creation of BeToken has been made possible through a strategic collaboration among several entities. URSUS-3 Capital is responsible for the registration, ONYZE handles the custody of private keys, Token City provides the necessary technology for the issuance and management of tokens, and Unknown Gravity manages brand strategy and communication. The tokenization represented by BeToken not only opens new avenues for financing but also establishes a crucial precedent that makes tokenization a real and regulated option for the Spanish business landscape.

BeToken grants investors rights equivalent to those of any traditional shareholder, including access to dividends and voting rights. The authorized platform used for the purchase and custody of BeToken meets all legal requirements, contributing to the prevention of money laundering.

Additionally, BeToken is part of an expanding global trend: the tokenization of real-world assets. From stocks to real estate, an increasing number of assets are being represented on the blockchain, offering significant advantages in terms of efficiency, liquidity, and transparency. Projections estimate that this market could reach $800 trillion in the coming years, positioning Spain as a relevant player in this transformation.

With over 15 years in the market and a strong digital presence, Beself Brands aims to strengthen its relationship with the community through BeToken. This innovative investment model is not just a financial tool; it is also a way for consumers, followers, and investors to feel actively involved in the company, thus offering an investment that is real, digital, and emotional.