Hada Labo Tokyo, one of Japan’s most prestigious brands for skin hydration and care, has officially launched its products in the Spanish market. The presentation took place at the Primor perfumery on Gran Vía, 39 in Madrid, where the Moisturizing, Anti-aging, Regenerating, Glow, Men, and Sun lines were introduced, promoting a philosophy that emphasizes the simplicity of skincare.
The Japanese brand focuses on the premise that cosmetics should work in harmony with the skin. Hada Labo Tokyo, whose name combines the words “Hada” (skin) and “Labo” (laboratory), is guided by the motto ‘GIVE THE SKIN WHAT IT NEEDS; NOTHING SUPERFLUOUS’ and three fundamental principles: ‘IDEAL, SIMPLE, RELIABLE’. This minimalist approach is reflected in their ingredient lists, which eliminate unnecessary dyes and fragrances, ensuring that only the purest, most beneficial, and effective ingredients reach the skin.
In line with this philosophy, the brand has introduced a skincare application technique called 4 STEP SKIN CARE, which includes four basic steps: CLEANSE, HYDRATE, RETAIN, and OVERALL CARE. Tatiana Gallardo, a skincare specialist for Hada Labo Tokyo, explained this routine during the presentation.
A distinctive feature of Hada Labo Tokyo products is their lightweight and fast-absorbing composition, ideal for the Japanese layering technique. This method highlights the MOCHI-MOCHI effect, which adds unique hydration and juiciness to the skin.
Hada Labo Tokyo products are also known for their ability to maintain high levels of hydration for hours, a phenomenon known as LOCK-in-MOIST. Studies have shown that their intense hydration gel retains moisture significantly longer than other products, with a hydration drop of less than 10% after eight hours, compared to a reduction of up to 70% in other products.
The key element in Hada Labo Tokyo cosmetics is SUPER HYALURONIC ACID™, a powerful blend of three types of hyaluronic acid that enhances skin hydration. This complex includes:
– HYALURONIC ACID PLUS (HA+), which deeply penetrates the skin providing double the hydration.
– MICRO HYALURONIC ACID (MICRO HA), which retains water from within, smoothing the skin’s surface.
– MACRO HYALURONIC ACID (MACRO HA), which forms a hyaluronic matrix on the surface to prevent water evaporation.
Additionally, the products contain ingredients such as retinol, collagen, tetrapeptide-5, resveratrol EX, silk tree extract, and caffeine, each with specific properties to combat aging, improve elasticity, and maintain overall skin health.
Founded in 2004 in Rohto Pharmaceuticals Japan laboratories, Hada Labo Tokyo has established itself as a globally renowned brand, achieving success in nearly 20 countries. Their products, formulated with traditional Japanese ingredients and advanced technology, are a testament to the brand’s commitment to quality and customer satisfaction.
Source: MiMub in Spanish
