The fashion brand Harper & Neyer has launched a new advertising campaign that transforms the approach to preppy style, with the slogan ‘Perfect Swing, Celebrate who you are’. This new project not only redesigns the perception of golf as a mere sporting activity, but positions it as a vibrant setting where attraction and confidence intertwine. Additionally, with this launch, Harper & Neyer inaugurates Harper & Neyer Studios, an innovative creative platform dedicated to creating visual narratives that uniquely connect with its audience.
The first production of Harper & Neyer Studios, done in collaboration with filmmaker Fran Granada and production company Tapeo, follows the story of a young man attending golf lessons with the intention of improving his technique. However, his attention is diverted by the intriguing presence of a fellow player. As tension between them escalates, golf takes a backseat, and although the young man may not have the perfect swing, his personal style and confidence become the true center of attention.
The ‘Perfect Swing, Celebrate who you are’ campaign captures a sensual essence through a refined cinematic aesthetic, emphasizing fashion as a symbol of security and charisma. With this move, Harper & Neyer not only aims to promote its collections, but to tell stories where style and authenticity are the fundamental focus.
In this context, the campaign also introduces the Preppy Club spring collection, inspired by the classic aesthetic of golf but with a modern twist. The line offers versatile, elegant garments made with lightweight fabrics, merging the sophistication of the sport with the comfort of current fashion trends. Pastel and powdery colors dominate, evoking the freshness of spring. Featured products include shirts, polos, and sweaters that adapt not only to the sporting scene, but also blend into social events.
The Preppy Club collection is now available in physical stores and on the Harper & Neyer website. The ‘Perfect Swing, Celebrate who you are’ campaign can be followed through the brand’s social media channels, where style and fashion continue to attract an increasingly captivated audience.
Source: MiMub in Spanish
