Haworth, recognized as a global leader in the design and manufacturing of furniture for workspaces, has recently opened its showroom in Madrid, located on Padilla Street in the Salamanca neighborhood. This event took place on September 19 and marks a milestone in the company’s journey, which has been operating in Spain since 1986.
The showroom serves as a new meeting point for architects, designers, and interior design professionals, consolidating the brand’s presence in the Spanish market. Henning Figge, President of Haworth International, emphasized the significance of this opening, highlighting the collaboration with Cassina as an example of synergy in design. “This showroom will showcase how our combined expertise can transform both work environments and living spaces,” he stated.
With over 75 years of history, Haworth has a presence in more than 150 countries and a network of 400 distributors. The company has positioned itself as an international reference due to its focus on cutting-edge design, innovation, and sustainability. In its new space in Madrid, visitors will be able to appreciate a variety of iconic pieces, including creations from partner brands like Cappellini, BuzziSpace, and BoConcept. This provides an opportunity to experience firsthand the quality, ergonomics, and versatility characteristic of the brand.
The company has ambitious plans for the future, projecting sales of $2.5 billion in 2024, driven by its ongoing commitment to innovation and sustainability. Since 2012, Haworth has achieved zero production waste to landfills and promotes circular design in all its new products.
The Madrid showroom reflects Haworth’s philosophy of combining global design with local knowledge, adapting to the specific needs of each project. Figge also highlighted the importance of the Salamanca neighborhood as a vibrant hub for design and business, making the space a strategic choice.
In addition to being a showcase for products, the showroom aims to be a place for conversation, co-creation, and exploring new ways to understand spaces. Haworth seeks to become a strategic partner in designing environments that not only function well but also foster creativity and collaboration. With this opening, the brand firmly establishes itself in the Spanish market, offering solutions that align with its values of design, innovation, and sustainability.
Source: MiMub in Spanish
