Heineken® 0.0 Partners Globally with Premier Padel to Drive the Growth of the World’s Fastest Growing Sport

Sure! Here’s the translation into American English:

Heineken® 0.0 has decided to take a bold step in its marketing strategy by becoming the global beer partner of Premier Padel starting in 2026. This partnership marks a milestone in the brand’s expansion within the sports world, especially in a field like padel, whose popularity has grown exponentially in recent years.

The connection between Heineken® 0.0 and padel is no coincidence. Both entities share a commitment to quality socialization and promote values that align with the padel community, a sport that encourages social interaction and well-being among its players. A recent study indicates that over 70% of padel enthusiasts consider their main motivation to be the social experience, making this partnership feel like a natural fit.

Bram Westenbrink, Heineken’s commercial director, emphasized that the collaboration will go beyond mere presence on the courts. “Balance and the pursuit of shared experiences are more relevant than ever,” Westenbrink stated, noting that the brand plans to introduce innovative experiences that foster connections among players, from practicing the sport to enjoying a cold beer in good company.

David Sugden, CEO of Premier Padel, also highlighted the significance of this partnership, describing it as a reflection of the global growth of padel. The inclusion of Heineken as a key sponsor acknowledges the interest generated by padel, as well as the business opportunities the sport offers.

The Premier Padel agenda for the 2025 season includes 24 tournaments across 16 countries, with the notable addition of an event in the United States and plans for expansion into Asian markets by 2026. With over 600 players from 29 countries competing, this collaboration will allow Heineken® 0.0 to connect with an increasingly passionate global audience for padel.

Through this partnership, Heineken® 0.0 aims not only to present a quality product but also to create an environment where both fans and players can enjoy and socialize, thus reflecting the true spirit of padel throughout all its events.

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Source: MiMub in Spanish

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