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Hongqi, the Chinese luxury brand, is preparing to make its debut at IAA Mobility 2025, taking place in Munich, where it will showcase its new electric SUV, the EHS5. This event is one of the most significant international platforms in the automotive sector, known for its focus on innovation and current market trends. Hongqi’s presence at this auto show reinforces its strategy for expansion in Europe, concentrating on smart mobility and the use of renewable energy.
The brand has launched the “Rooted in Europe, for Europe” strategy, aimed at solidifying its presence on the continent by developing a sales and service network specifically tailored to the needs of the European market. With the introduction of the EHS5, Hongqi seeks to offer European consumers vehicles that are not only of high quality but also demonstrate a strong commitment to the safety and comfort of their occupants.
The new EHS5 is shaping up to be an ideal option for families, standing out for its safety and comfort features. This electric model promises reliable range and is equipped with advanced safety systems that ensure comprehensive protection. Its spacious and flexible design makes it a versatile vehicle, suitable for both daily use and long trips.
Hongqi also emphasizes the importance of adapting its vehicles to European driving conditions and forming strategic alliances with local partners, thereby ensuring an enhanced user experience. The presentation of the EHS5 at the IAA represents a significant advancement in the brand’s localization strategy, where its vision of “Exceptional cars for the people who inspire us” gains special relevance in the European context.
With Europe as a hub of automotive innovation, the global launch of the EHS5 not only symbolizes Hongqi’s commitment to its global strategy but also marks a significant step toward establishing itself in the European market. Through this presentation, the brand aims to set a new standard in premium mobility, offering European users a vehicle that combines safety, freedom, and driving pleasure.
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Source: MiMub in Spanish
