Since its creation in 1964, the SIAL fair has become a key event in the agri-food innovation and marketing sector. Every two years, Paris becomes the epicenter of meetings between producers, importers, buyers, and retailers from around the world, who attend this prestigious fair for five days. In the 2022 edition, the fair hosted over 7,000 exhibitors from 126 countries, including 17 companies participating for the first time. The attendance was equally impressive, with 300,000 visitors from 194 countries, highlighting the event’s international influence.
Hudisa, a leading company in southern Europe in the processing of red fruits, emerged as one of the standout participants at the fair. With a strong presence in over 30 countries and all continents, Hudisa took the opportunity to showcase its wide range of products and processes, emphasizing its role as an international reference in the sector. The company has innovated its own system that allows fruits to be processed in less than 24 hours after being harvested, ensuring the preservation of their organoleptic qualities. This strict quality standard guarantees that only fruits at their optimum ripeness are marketed, avoiding issues such as the presence of unripe fruits or impurities.
The fair also served as an ideal platform to boost Hudisa’s internationalization strategy. Founded in 2002 in the province of Huelva, Hudisa specializes in processing and marketing strawberry, raspberry, blackberry, and blueberry purées, concentrates, and frozen fruits from the largest red fruit production area in Europe. With a production capacity exceeding 20 million kilos per year, Hudisa manages three product lines: conventional, Babyfood, and organic.
SIAL remains a crucial meeting point for the agri-food sector, and its organizers are confident in surpassing participation figures in future editions. With 75% international visitors in 2022, the fair not only solidifies its position as a key event in the calendar of industry professionals but also stands out for its ability to promote trade and innovation globally.
Source: MiMub in Spanish
