Since 2011, Greenarea has stood out for its innovation in preserved plant creativity, offering 100% natural solutions that do not require watering or maintenance. This year, the company joins the 57th edition of Hábitat València 2023, a prestigious international event in the furniture and lighting industry, which will take place from September 19 to 22 at Feria Valencia.
In Level 3 – Pavilion 1 – Stand E11, Greenarea will showcase a biophilic environment where it will display its most recent technical and aesthetic advancements in vertical gardens and other cutting-edge plant solutions. These innovations aim to strengthen the connection between indoor spaces and nature, thus promoting people’s well-being. Notable among their presentations are products from the Signature Collection, which bear the signature of Valencian designers such as Rafa Ortega and Jorge Herrera, as well as the introduction of BUC by Yonoh. Additionally, the company will explore the intersection between nature and art with Biophilic Artworks, a series of works created in collaboration with artist Rosemile.
An endeavor in this edition of Feria Hábitat to generate an immersive experience to all visitors who dare to follow their instincts, approach their booth, and enter the Greenarea Experience to firsthand feel the well-being and sensations that come from surrounding ourselves with nature in the spaces we inhabit. An invitation to all professionals and the general public to take a few minutes to reflect on the collective need to promote natural intelligence together in order to create more humanized, healthy, and sustainable interiors, committed to people and the environment.
In their quest to help through biophilia, Greenarea continues to explore the innovative incorporation of nature indoors alongside product design references, combining the creative talent of each designer with their know-how in preserved vegetation. Collaborations that promote close design thinking, showcasing and valuing the creative potential of Valencia.
Thus, at Hábitat 2023, the latest models and finishes of the acoustic, biophilic, and sustainable solutions from the ILLA and OTOgreen collections designed by Rafa Ortega will be seen, in the form of panels, planters, and lamps, as well as the auxiliary furniture Wild Stool by Jorge Herrera Studio for sitting on nature. Feria Hábitat is also the chosen stage for the launch of BUC, the new office set line designed by Yonoh for Greenarea, accessories with a biophilic touch that bring nature to workspaces.
In their pursuit of new forms of plant expression, Greenarea will exhibit the first Biophilic Artworks pieces that uniquely combine the art of Rosemile with preserved vegetation.
To accompany the plant proposal in the space, Greenarea has collaborated with the Valencian firm Annud, through its OFFO modular sofa system, and the Portuguese firm Blackcork, from which their iconic Cacao Chaise Lounge designed by Toni Grilo will be exhibited.
Source: MiMub in Spanish
