Inauguration of the GWM Plant in Brazil: Adapting Global Standards to Local Production

Here’s the translation to American English:

With the official opening of its plant in Iracemápolis, São Paulo, GWM has taken a decisive step in its expansion strategy in South America. This new manufacturing center is not only its first complete process facility in the region but also symbolizes the combination of global standards with effective local adaptation. The plant’s production capacity is expected to grow from 20,000 to 50,000 vehicles annually, reflecting GWM’s ambition to firmly establish itself in the South American market.

The development of the plant has been highlighted by industry experts as a significant technological advancement and a testament to local adaptability. This facility has obtained ISO 9001:2015 certification even before starting its operations, underscoring GWM’s commitment to high standards of quality and safety. Thus, Brazilian consumers can trust that the quality and guarantees of their products are on par with those offered in other markets, such as China and Europe.

Three flagship models from GWM are in the spotlight: the GWM HAVAL H6, which has become the best-selling Chinese SUV in Brazil and is now produced locally in its hybrid versions; the GWM POER 2.4T Pickup, featuring a 2.4-liter turbo diesel engine and a 9-speed automatic transmission; and the GWM HAVAL H9, an SUV designed to tackle Brazil’s diverse terrains. The company has emphasized its capability in research and development in diesel technology, which has allowed it to achieve remarkable international success.

The plant will also focus on diesel and hybrid technologies. During the inauguration, Brazilian President Lula da Silva highlighted the importance of GWM’s “localized technology” for the local market. Additionally, it was mentioned that the HAVAL H9 Diesel has proven to be an efficient vehicle on the challenging roads of the Amazon jungle, outperforming efficiency models from Japanese competitors.

GWM’s investment in Brazil not only entails the creation of 1,000 jobs by the end of the year but is also expected to promote local procurement of key components, such as paint, tires, and seats. This commitment to local employment is seen as a boost for the country’s industrial development.

In his speech during the inauguration, Lula da Silva emphasized that GWM’s plant represents an opportunity for Brazil to acquire advanced technology and compete in the global automotive market. The opening of this facility aims not only to improve employability but also to elevate the level of professional training for Brazilians.

With a vehicle offering that includes advanced hybrid solutions and robust diesel options, GWM’s plant in Brazil positions itself not just as a car manufacturer but as a strategic partner for a sustainable future in the country.

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Referrer: MiMub in Spanish

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