Here’s the translation to American English:
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The IV International Congress Time for Art will take place in Santander on May 7 and 8, with Mexico as the guest country. This event will bring together prominent professionals from the cultural, artistic, and business sectors to reflect on the crucial importance of art and culture as engines of social transformation.
The next edition, scheduled for 2025, will be held at the Palacio de Festivales de Cantabria, establishing itself as a fundamental platform that promotes dialogue between art, culture, and the business world. Merche Zubiaga, CEO and founder of Time for Art, emphasized that this congress has become a space that encourages the interaction of art with various spheres of society, especially with the business environment.
Eva Guillermina Fernández Ortiz, General Director of Culture and Historical Heritage of the Government of Cantabria, highlighted the evolution of the event, emphasizing its ability to generate divergent thinking and creativity at the intersection between culture, society, and business.
One of the most anticipated moments will be the talk by Fher Olvera, vocalist of Maná, in a dialogue with writer Jesús Ruiz Mantilla, moderated by journalist Charo Izquierdo. This conversation will explore music, culture, and social commitment as engines of change.
The congress will open with a dialogue between Valerio Rocco, director of the Círculo de Bellas Artes in Madrid, and Mexican writer and historian Jorge F. Hernández, marking a strong Ibero-American focus at the start. Both agree that culture must play an essential role in the pursuit of fairer and more equitable societies.
The congress program will address a wide variety of relevant topics, including the role of culture in employee retention, the intersection of art and artificial intelligence, and the social impact of foundations. A space will also be dedicated to the figure of architect José Luis Ezquerra de la Colina.
The organization has expressed its willingness to manage interviews with speakers and facilitate accreditations for those wishing to attend. The importance of integrating culture into current social development is a recurring mantra among the organizers and participants, who believe that art and innovation must become pillars of community transformation.
Finally, the congress thanks various collaborating institutions and companies that make its celebration possible, thereby reaffirming the need to build bridges between art, business, and citizenship.
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Source: MiMub in Spanish
