In an increasingly digitalized world, cutting-edge technological solutions, along with artificial intelligence (AI), are playing a crucial role in transforming how users interact with digital platforms. These tools are redefining the user experience, offering more intuitive interfaces, real-time personalization, and task automation that optimizes customer satisfaction, a key factor in the current digital era.
Jesús Palomar, a renowned professor of the UX/UI Usability Course at Deusto Formación, emphasizes that good usability is essential for the success of any online business, whether it be an application, a home automation system, or an e-commerce platform. Palomar warns that a poor user experience can lead to frustration, abandonment, and loss of customers, while a seamless and intuitive experience enhances customer retention, conversion, and loyalty. In a market where speed and efficiency prevail, usability becomes a critical pillar for business success.
This view is supported by various studies, including one by software development company HubSpot, which points out that an astonishing 93% of consumers are willing to make repeat purchases from companies that offer outstanding customer service. However, Palomar highlights that brands must also focus on personalizing their platforms to better satisfy their users.
A report from Salesforce reveals that 59% of customers consider personalized service a decisive factor in their purchasing decisions. In this context, Palomar emphasizes that improvements in user experience (UX/UI) should be geared towards advanced personalization, universal accessibility, and the integration of AI to anticipate and address user needs more proactively.
The introduction of AI offers companies a range of tools to enhance the shopping experience. According to the Deusto Formación expert, these innovations enable the creation of more intuitive interfaces and improve efficiency through real-time personalization and task automation. However, they also present challenges related to privacy, accessibility, and ethical issues surrounding their use.
In this landscape, specialized training in emerging technologies and UX/UI usability stands as an invaluable opportunity for entrepreneurs looking to enhance their businesses. Many small businesses are still unaware of the benefits that AI and recent technological advances bring. Therefore, institutions like Deusto Formación are offering courses for those who want to update their businesses or advance professionally in this field. Education in these areas can be a key component for companies looking to not only survive but thrive in an increasingly competitive digital environment.
Referrer: MiMub in Spanish
