The hospitality group LEW Brand, primarily known for its Brasayleña brand and the Mena restaurant in Pozuelo, reported a 21% growth in the first quarter of 2025 compared to the same period last year. The company expects to close the fiscal year with a 37% increase compared to 2024, achieving a net revenue that will exceed 47 million euros.
This year will be crucial for the group, which will implement a new strategic plan with an investment of 7 million euros. The resources will be allocated to the opening of ten new locations, renovations of some existing ones, and enhancing key areas such as training, digitalization, and process optimization. Six strategic pillars have been established to guide the group’s evolution: intelligent expansion, product innovation, operational efficiency, management excellence, talent development, and brand evolution.
To achieve these ambitious goals, the company has strengthened its management team with the addition of Eduardo Céspedes as the new CEO and Sonia Rodríguez Flores as the Director of People & Talent. Both executives are tasked with cultivating a positive work environment and improving hiring and training processes, consolidating a team capable of facing future challenges. The Training and Quality departments, essential for the optimal functioning of a hospitality group of this size, have also been strengthened.
The group is not only focused on expansion but also on evolving its brands. Brasayleña is working on a project to engage more with its consumers through active listening. Meanwhile, the Mena restaurant is focused on enhancing its culinary offerings with the guidance of Aurelio Morales, a Michelin-starred chef. At La Burratina, ongoing research and development efforts are aimed at improving the Italian dish offerings.
LEW Brand has demonstrated a clear intention to diversify and solidify its presence in the restaurant sector. Currently, it has a portfolio of eight proprietary brands and four additional ones dedicated to delivery service, including innovative concepts aimed at attracting various audiences. Since its inception in 2008 with Brasayleña, the company has evolved and adapted its strategy to continue being a reference in the industry.
via: MiMub in Spanish
