Lipton, the renowned international tea brand, has surprised Spanish consumers with the launch of its new flavor, Lipton Mango Passionfruit. According to a recent market study conducted by Zappi in 2024, this product is positioned as one of the most requested flavor combinations in the country. The company aims to offer a refreshing and high-quality experience by combining tea extracts with tropical fruit juices, promising to captivate tea lovers.
David Puente, Marketing Manager of Lipton, highlighted the importance of this innovation within the brand. “The launch of Lipton Mango Passionfruit represents our dedication to offering products tailored to our consumers. It not only meets one of the most demanded flavors, but also offers a different and tropical experience,” Puente explained. This statement reflects the brand’s unwavering commitment to adapting to the preferences of the contemporary market.
Starting today, tea enthusiasts will have the opportunity to purchase Lipton Mango Passionfruit at various points of sale. The new beverage will be available in various presentations, including 350ml and 250ml returnable glass bottles, 330ml cans, as well as 500ml and 1-liter recyclable plastic bottles. This variety allows consumers to choose the option that best suits their needs and preferences.
The launch of Lipton Mango Passionfruit is part of PepsiCo’s broader strategy, the company that owns the brand, which seeks to strengthen its presence in the global food and beverage sector. In 2023, PepsiCo reported net sales exceeding $91 billion, solidifying itself as a major player in the industry with iconic products such as Lay’s, Doritos, and Pepsi, now adding Lipton to this successful list.
Under the PepsiCo Positive (PEP+) initiative, the company is also committed to sustainable development, promoting responsible practices towards the environment and the well-being of communities. This strategy aims to generate a positive impact in the world, while creating value for the company and its consumers.
Those interested in exploring more about PepsiCo’s initiatives and wide range of products can visit their official website or follow their updates on social media.
via: MiMub in Spanish
