Luckia and LaLiga have announced an exciting partnership that promises to revolutionize the world of sports entertainment in Mexico and Spain over the next three seasons. This landmark agreement was celebrated at the luxurious St. Regis Hotel in Mexico City, where the new sponsor of the main Spanish football competitions was presented with all the pomp that could be expected from an event of this magnitude.
The gala was attended by legendary footballers such as José María Gutiérrez ‘Guti’, Joaquín Beltrán, Ramón Ramírez, Jared Borgetti, and Alejandro Vela, who added a special touch to an already exclusive evening. In addition, the interventions of Luckia’s top executives, including José González, the company’s president, along with Alberto Mañas, the CEO, David Plumi, the CMO, and Luis Caro, the country manager for Mexico, were highlighted. LaLiga was also well represented by Javier Gurrea-Nozaleda, Director of Associations and Licenses.
The well-known Televisión Azteca presenter, Inés Sainz, hosted the event, revealing crucial details of the collaboration between these two leading entities in the entertainment industry. This exciting agreement promises not only to bring action-packed matches with stars of the caliber of Kylian Mbappé, Robert Lewandowski, and Antoine Griezmann but also to offer a range of promotional activities including live events, personalized official merchandise, and ticket sales, all regulated by current regulations.
Luckia has big plans to expand its audience using LaLiga’s digital assets. Initiatives like ‘La previa de Luckia’ and ‘El golazo de Luckia’ are already revolutionizing social media, highlighting the omnichannel approach the company has adopted. With nearly five decades of experience, Luckia is a well-established leader in the entertainment sector in Spain and maintains an international presence in several countries, including Portugal, Croatia, Chile, Colombia, Mexico, Peru, and Cameroon.
Offering a wide range of services ranging from sports betting to casino games, bingo, and slots, both online and in-person, Luckia stands out for its strong commitment to safe and responsible gaming. The company, which employs over 2,500 people, upholds a culture based on trust, respect, and responsibility, values that will undoubtedly resonate in the context of this new alliance with LaLiga, thus opening a new stage of growth and international projection.
via: MiMub in Spanish
