Luckia, the leading entertainment company in Spain and with a presence in eight countries, has reached an international agreement with LaLiga to become its new official partner in Spain and Mexico for the next three seasons.
In this way, Luckia joins the list of official sponsors of LaLiga, which already includes big names such as Microsoft, EA Sports, PUMA, Mahou, and El Corte Inglés, among others.
This agreement also includes the rights to LaLiga EA Sports and LaLiga Hypermotion for both countries. Various actions will be carried out aimed at the promotion and dissemination of the competitions, such as live events with LaLiga ambassadors, customized official merchandise, and ticketing, among others, through their online and physical channels, always in compliance with current regulations.
For Luckia President, José González, this agreement “strengthens Luckia’s commitment to sports and the promotion of values such as teamwork, perseverance, and excellence, typical of football.”
As an official partner, Luckia will also have access to more digital assets related to LaLiga, which will help to give more visibility to the agreement and reach new audiences.
Jorge de la Vega, CEO of LaLiga, stated: “We are convinced that this collaboration will bring us even closer to our followers in Spain and Mexico, and that together we will continue to generate a safe and responsible entertainment environment.”
This agreement represents another step in Luckia’s omnichannel strategy for an increasingly demanding customer, joining a natural partner such as LaLiga with respect to its business in the majority sport in the countries in which it operates.
Luckia is a leader in the entertainment sector in Spain with more than 2,500 employees and international presence in eight countries. With over 50 years of experience, it offers a wide and exclusive range of products and services such as sports betting, casino games, bingo, and slots, both online and in-person. The company is committed to safe and responsible gaming, basing its culture on people, closeness, trust, respect, and responsibility.
On the other hand, LaLiga is the largest football ecosystem in the world. It is a private sports association, made up of the 20 clubs of LaLiga EA Sports and the 22 of LaLiga Hypermotion, responsible for the organization of professional football competitions at the national level. It has over 200 million followers on social media worldwide, on 16 platforms and in 20 different languages. Additionally, it has the widest international network of all sports properties, being present in 41 countries through 11 offices, headquartered in Madrid, Spain. The association also carries out its social action through the Foundation and is the first professional football league in the world to have a competition for footballers with intellectual disabilities: LaLiga Genuine.
via: MiMub in Spanish
