Here’s the translation to American English:
In an increasingly digital environment, payment methods are undergoing a significant transformation. In 2024, digital wallets, such as Apple Pay, Google Pay, and Samsung Pay, accounted for 53% of global e-commerce transactions, solidifying their status as the preferred choice among consumers. These systems not only offer convenience by facilitating immediate and secure payments but also are revolutionizing the interaction between businesses and customers.
The Worldpay Global Payments Report 2025 highlights the exponential growth of digital wallets, which have become the dominant online payment method. This surge is largely due to the rapid adoption of smartphones, improved transaction security, and a smoother user experience. According to Lionel Martin, Country Manager and CTO of Lyra Spain, the company is committed to helping its clients anticipate and adapt to these transformations by integrating future payment methods into their current strategies.
In particular, Apple Pay has maintained a strong position in markets with high iPhone penetration, standing out for its privacy and security features, such as Face ID and Touch ID. Google Pay, on the other hand, integrates effectively with the Android ecosystem, making it the ideal option for users who utilize multiple devices. Samsung Pay has seen rapid growth in Europe, becoming the predominant payment app on Samsung smartphones, attributed to its comprehensive approach that includes everything from payment cards to transportation tickets.
The transformation is not limited to Europe; in Asia, Alipay+ is redefining the concept of the “super wallet,” which combines payments, geolocated promotions, and loyalty programs. This model, still in its early stages in the West, provides an intriguing perspective on the future of digital payments.
From a technical standpoint, Lyra facilitates the integration of these methods within its payment Gateway, compatible for both e-commerce and physical point-of-sale transactions. This allows for transactions in euros, featuring an automated onboarding process and the ability to monitor all transactions in real-time.
Digital wallets not only optimize the payment experience but also play a crucial role in reducing cart abandonment in e-commerce. Their ability to offer one-click payments helps increase conversion rates and encourages consumer loyalty by operating in a familiar and secure environment. Ultimately, the evolution of payment methods is charting a new course for both consumers and businesses, paving the way for a future where digitalization remains the norm.
Referrer: MiMub in Spanish
