In the competitive world of e-commerce, brands face the constant challenge of keeping their product content up to date. The diversity of requirements on different marketplaces, inventory management, and optimizing listings to attract consumer attention are complex tasks that, if not handled effectively, can result in missed opportunities and lower-than-expected revenues.
Martin Ruiz, a content specialist at Kanto, has pointed out that managing a variety of products and retailers is extremely difficult due to the different requirements for content, images, languages for various regions, formats, and target audiences. This complexity has led many companies to seek effective solutions to improve their performance on digital platforms.
In this context, Pattern, a company specializing in accelerating e-commerce, has become a key partner for brands looking to overcome the challenges associated with selling on marketplaces. Founded in 2013, Pattern operates with over 1,700 members in 22 locations around the world and has a database that exceeds 38 trillion e-commerce data points. The company collaborates with renowned brands, such as Nestlé and Philips, to optimize their product listings and enhance their presence through proprietary technology and industry expertise.
One of Pattern’s most relevant innovations is “Content Brief,” an artificial intelligence-driven tool designed to help brands efficiently optimize their product listings. This tool offers recommendations based on a comprehensive data analysis, enabling companies to create engaging content that not only attracts traffic but also improves conversion rates.
“Content Brief” conducts a detailed analysis of consumer demographics, discovery behaviors, and content performance, transforming what would typically take months of research into a process completed in minutes. With significant features like review analysis and trend identification in customer comments, the tool helps brands identify areas for improvement and growth opportunities.
The implementation of “Content Brief” has shown positive results. Select Brands, a company looking to increase its performance on Amazon, saw a 21% increase in revenue and a 14.5% increase in traffic after updating its content, demonstrating the impact that informed optimization can have on business results.
Behind these achievements, Pattern uses a variety of Amazon Web Services (AWS) to effectively process trillions of data. From storing product images to text extraction and data analysis, AWS infrastructure is essential for the operation of “Content Brief.”
With the ability to scale its infrastructure to manage 38 trillion data points, Pattern benefits from batch processing techniques and constant monitoring of AI models, ensuring that the tool is both efficient and secure.
Thus, Pattern is transforming the way brands optimize their presence in e-commerce, demonstrating that with the right tools, it is possible to adapt and thrive in a constantly changing market. The combination of advanced technology and deep analysis is designed to help companies stay ahead of the competition and maximize their opportunities in the digital realm.
Source: MiMub in Spanish
