Marta Pallarés has joined the consulting firm ENLACE as a new partner, which represents a significant strengthening for the firm thanks to her extensive experience in the field of technology and business. Currently, Pallarés holds the position of Chief Sales Officer at Zenova and has over ten years of experience in Financial Advisory and Business Development. She holds a degree in Business Administration from the Complutense University of Madrid and has complemented her education with master’s degrees in Marketing and Economics and Statistics from City College of New York.
Since joining Zenova in 2019, Pallarés has led the Sales department, contributing to the company becoming a reference in its sector. Under her leadership, Zenova achieved profitability in 2023 and manages over 300,000 supplies in collaboration with various stakeholders in the real estate sector. Furthermore, her commitment to professional development is evident in her active participation in communities such as WIRES and Revenue Squared.
In her new role at ENLACE, Pallarés expresses her excitement for the opportunity to contribute her strategic vision to the PropTech sector within the consulting firm’s ecosystem. She has emphasized that “experience in driving technological solutions can add value to the ecosystem and is essential for transforming the sector through collaboration and innovation.”
ENLACE founders Marc Ollé and Francesc Salas have emphasized the importance of attracting talent in such a dynamic environment as the technology sector, especially in areas like Proptech and Fintech. “It is crucial for companies to adapt to the market transformation, establishing strategic partnerships to drive growth and improve products and services. Having high-level partners like Marta is a great asset for our company,” they have stated.
With Pallarés’ addition, ENLACE not only strengthens its human team but also expands its cooperation and development opportunities in an increasingly competitive market.
Source: MiMub in Spanish
