Here’s the translation to American English:
Check Point Research, the Threat Intelligence division of Check Point® Software Technologies Ltd., has revealed that cybercriminals continue to exploit the impersonation of recognized brands as an effective strategy to execute attacks. The Brand Phishing Report for the third quarter of 2025 highlights that Microsoft remains the most impersonated brand, accounting for a staggering 40% of all phishing attempts targeting well-known global brands.
The report indicates that the technology sector continues to dominate phishing tactics, with Google in second place representing 9% of attempts and Apple in third place with 6%. Together, these three companies account for more than half of the phishing activity recorded during the quarter. Additionally, PayPal and DHL have returned to the top 10 most impersonated brands, ranking sixth and tenth, respectively, suggesting a renewed interest from cybercriminals in these sectors.
The technology sector remains the most attacked, closely followed by social media and retail. The most impersonated brands during this period are:
1. Microsoft – 40%
2. Google – 9%
3. Apple – 6%
4. Spotify – 4%
5. Amazon – 3%
6. PayPal – 3%
7. Adobe – 3%
8. Booking – 2%
9. LinkedIn – 2%
10. DHL – 2%
Check Point Research has also documented the existence of a fraudulent website that mimics the DHL login page, designed to steal users’ credentials and personal information. This type of scam creates a seemingly legitimate experience, deceiving victims into entering their sensitive information unwittingly.
Another highlighted case involves PayPal, where a fake site promised enticing rewards to lure users into providing their personal and financial information. These attacks underscore how scammers combine trust in established brands with emotional tactics to trick users.
To protect against phishing in 2025, Check Point Research recommends enabling multi-factor authentication on all accounts, carefully checking URLs and email senders, educating staff about these threats, and using specialized protection solutions. As phishing tactics become more sophisticated, adopting effective preventive measures is more crucial than ever.
Referrer: MiMub in Spanish
