Milano Cosmetics, the renowned Italian brand specialized in hair coloring and hair care products, has revolutionized its business model with an innovative strategy that has managed to reduce costs for its franchisees by up to 60%. With over 700 centers distributed across ten countries, the company stands out for its comprehensive approach that spans from product formulation to direct sales in its franchises, setting a new standard in the industry.
The collaboration with Tormo Franquicias Consulting has been essential for Milano Cosmetics to expand its presence in the Spanish market through a franchise model called 360°. This unique approach gives the brand complete control over its value chain, eliminating intermediaries and providing consistent and personalized experiences for both franchisees and customers.
Annually, the company manages over a million hair services, positioning itself as a leader in an industry that requires innovation and sustainability. David Domínguez, Milano Cosmetics’ expansion manager in Spain, highlights that the brand stands out not only for its natural assets and visible results, but also for a strong image of seduction and beauty.
Unlike other brands, Milano Cosmetics produces all its products in Europe, ensuring high quality standards and traceability. This strategy not only allows franchisees to access exclusive products at competitive prices, but also increases their profit margins. The brand is also distinguished by not charging entry fees or percentages on sales, making profitability from day one easier.
Milano Cosmetics offers various franchise options designed to suit different types of entrepreneurs, including professional centers for hairstylists, large salons for extensive locations, and exclusive product stores for those with no prior experience in the sector. It also offers the opportunity to establish Master Franchises, allowing investors to lead the brand development in specific regions outside of Spain.
Thanks to its partnership with Tormo Franquicias Consulting, Milano Cosmetics has established an ambitious expansion strategy that not only focuses on strengthening its hairdressing formats, but also on opening new product stores in strategic locations. With its rapid growth and innovative approach, the brand is shaping up to be a key player in the beauty sector, where the demand for quality products and services continues to rise.
Referrer: MiMub in Spanish
