Omaira Modolell and Jordi Boix have launched a new advertising agency that stands out for its innovative approach to the concept of ‘Family Brand’. This model seeks to revolutionize the way brands are developed and relate to their audiences, turning them into living entities that transcend the simple act of selling products. Both founders have a solid background in marketing and communication that supports their proposal.
The essence of ‘Family Brand’ lies in treating brands as evolving organisms that require support in their development over time. From their creation to moments of reinvention, the agency focuses on maintaining coherence in the brand’s identity, promoting authentic relationships with consumers. As Modolell states, “The success of a brand depends on its roots and how they are nurtured over time. They need constant love and support.”
Jordi Boix, with over 20 years of experience, has worked with recognized brands such as Omega, Nespresso, and CaixaBank. His trajectory includes campaigns that have been internationally acclaimed and have provided him with a strategic vision of branding, where creativity merges with effectiveness.
On the digital strategy side, Omaira Modolell brings her knowledge in marketing and communication, with experience working with technology companies. Her approach is based on creating campaigns that not only captivate but also provide real value, differentiating brands in a saturated market.
The Modolell Boix proposal is based on three key pillars: branding with identity, impactful advertising, and valuable brand content. This combination not only seeks to highlight brands but also promotes genuine bonds with customers, resulting in measurable and verifiable benefits.
With a perspective in line with the current market needs, the new agency is willing to collaborate with companies and institutions that wish to reinvent their communication and build brands with a clear purpose. In this way, Modolell Boix stands as an agent of change in the advertising landscape, transforming the way brands interact with their environment.
Source: MiMub in Spanish
