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Elefante Azul, the renowned car wash company belonging to the Moure Group, has formalized a strategic alliance with the Cruyff Foundation. This agreement, effective until June 30, 2026, aims to provide sustainable maintenance services for the foundation’s fleet of vehicles, strengthening values such as social inclusion, sustainability, and social responsibility.
The collaboration between both entities seeks not only to optimize the maintenance of the institutional vehicles used by the Cruyff Foundation but also to enhance the visibility of the values it promotes. The internationally recognized foundation is dedicated to fostering the social inclusion of children and young people facing disabilities or living in vulnerable situations, using sports as an essential tool for personal development.
As part of this alliance, Elefante Azul will provide the Foundation with car wash cards exclusively for its fleet, ensuring eco-friendly and efficient maintenance. Manel Montero, CEO of the Moure Group, emphasized the importance of this collaboration, highlighting both organizations’ commitment to environmental care through sustainable practices.
This agreement aligns with the Moure Group’s strategy for positive impact, which has over 30 years of experience in various sectors, including fuel station services, car wash tunnel manufacturing, and the development of smart stores. Montero has pointed out that supporting the Cruyff Foundation represents a firm commitment to social responsibility and the promotion of sustainable mobility, thus reflecting the shared values of inclusion and overcoming challenges that both organizations uphold.
Source: MiMub in Spanish
