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At the recent International Fruit Attraction 2025 fair, MuñozVal captured the attention of industry professionals with the launch of its new variety of purple carrot, named “Morahita.” A study from the Spanish National Research Council (CSIC) supports this innovation, revealing that the purple carrot has antioxidant capacity up to 34 times greater than that of conventional orange carrots.
During the three days of the event, MuñozVal’s booth was a major attraction, welcoming numerous visitors eager to taste the new carrot. More than 2,300 tastings were conducted, allowing attendees to experience the sweet flavor, vibrant color, and crunchy texture of this product. Anthocyanins, compounds with significant health benefits, have become the main selling point, enhancing the nutritional value of the purple carrot.
The company emphasized its ability to ensure a steady supply, meaning that the purple carrot will be available year-round. For this first campaign, a production of 400,000 kilos is projected, cultivated across 175 hectares in Castilla and León and Andalusia. This positions MuñozVal as the only operator in Spain capable of providing this type of carrot continuously for 52 weeks.
The fair’s results have been very favorable. Jesús Muñoz, the company’s head, stated that the interest generated by the purple carrot demonstrates remarkable commercial potential, capable of adding value to retail shelves and the food industry in general.
MuñozVal, founded in 1986 and based in Valdestillas, Valladolid, is a family-owned business engaged in the cultivation, processing, and distribution of carrots and leeks. It holds international certifications such as GLOBALG.A.P. and IFS Food, which validate its commitment to quality and food safety. Additionally, the company participates in social initiatives, such as its collaboration with the Madrid Food Bank, thereby reinforcing its social responsibility.
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Source: MiMub in Spanish
