Here’s the translation into American English:
Organizations face an increasing challenge when trying to process large volumes of unstructured audio and video content, which directly impacts their business operations. In this context, Amazon has introduced Bedrock Data Automation, an innovative solution that promises to simplify application development and automate workflows using a diverse range of content, including documents, images, and multimedia.
Recently, Amazon launched two new features that allow companies to gain personalized insights from their audiovisual assets. This technology dramatically accelerates development time, reducing a process that traditionally could take months to just minutes. Additionally, it provides adjustable multimodal analytics designed to meet the specific needs of each business. Developers can now use natural language instructions to extract valuable insights, thereby facilitating the analysis of large volumes of content, including petabytes of video and millions of customer interactions.
Applications in the media and entertainment sectors are particularly promising. This allows users to break down content from movies, TV shows, and user-generated materials. Customer service teams can extract critical insights from calls, enhancing training and identifying best practices.
Personalizing results with Amazon Bedrock Data Automation is easy and accessible. Companies can specify parameters to obtain information such as scene summaries or visual contextualizations. A notable case is Air, a content management platform that optimizes the process of organizing multimedia files, using this tool to manage over 250 million visual assets for global brands. Shane Hedge, co-founder and CEO of Air, emphasizes that this technology has enabled them to gain personalized insights almost instantaneously, reducing the time spent on searching and organizing content by 90%.
Amazon’s functionality is not limited to video analysis; it also offers an effective mechanism for extracting insights from audio, allowing users to summarize conversations and pull key themes from sales discussions and meetings, which is essential for enhancing productivity and customer experience.
Organizations interested in utilizing these newly launched capabilities simply need to access the Amazon Bedrock console and follow a few easy steps to start analyzing their video and audio assets, enabling the creation of custom projects in a short amount of time.
In summary, the new capabilities of Amazon Bedrock Data Automation provide a scalable solution that allows organizations to maximize the value of their unstructured content. This tool not only alleviates the burden of processing complex data but also opens up new opportunities to generate relevant insights that can radically transform internal operations for businesses.
Referrer: MiMub in Spanish
