It is no secret that Netflix, along with Apple TV, Max, or Amazon Prime, has dominated the streaming market for years, establishing itself as the undisputed leader in most countries where it operates. However, this reign could be in jeopardy with the arrival of a new platform that promises to revolutionize the way we consume entertainment: Tubi.
An Unexpected Rival
Saying goodbye to Netflix is not an easy task. The platform offers a wide variety of original content that has captured millions of users worldwide. However, Tubi could be the competitor that displaces Netflix from its throne, especially in Spain, by offering series and movies for free.
Tubi: The Revolution of Free Streaming
The Tubi proposal is simple but powerful: free content funded by ads. This model, known as FAST channels (Free Ad-Supported Streaming Television), allows users to watch their favorite shows and movies without paying a monthly subscription. In exchange, they must view ads that finance the platform.
An Impressive Library
Tubi, owned by Fox Corporation, has already won over more than 80 million active users in the United States and Canada. Soon, it will launch its service in the United Kingdom, where significant growth in its user base is expected. According to Nielsen data, Tubi has experienced a 60% growth in the last year, surpassing other major streaming services.
Tubi’s library is one of its biggest strengths, with over 20,000 movies and TV shows available on demand, surpassing Netflix’s catalog in number. In addition, Tubi has established partnerships with major broadcasters and studios such as Disney, Lionsgate, NBCUniversal, and Sony Pictures Entertainment, allowing it to offer major titles and develop exclusive content.
The Tubi Strategy
Tubi’s success lies in its ability to offer a free alternative in a saturated market of paid services. While platforms like Netflix, Disney+, and Amazon Prime Video continue to raise their prices and limit access to their content, Tubi focuses on accessibility and inclusion, funded through ads that do not excessively interrupt the user experience.
The Future of Streaming
With its upcoming launch in the UK and possibly in other European markets, including Spain, Tubi is well positioned to challenge streaming giants. Its business model is not only attractive to users seeking free options, but also provides a sustainable and profitable solution in the competitive world of digital entertainment.
The arrival of Tubi in Spain could mark the beginning of a new era in streaming, where free access and content quality become determining factors for consumers. Meanwhile, Netflix and other paid platforms will have to adapt and reinvent themselves to maintain their relevance in an increasingly diversified and competitive market.
Conclusion
Tubi’s entry into the Spanish market promises to shake up the dominance of Netflix and other streaming platforms. Offering a vast catalog of free content funded by ads, Tubi presents itself as an attractive and accessible alternative for millions of users. Only time will tell if Tubi can sustain its growth and continue to challenge streaming giants, but one thing is certain: the landscape of digital entertainment is about to change.
Referrer: MiMub in Spanish
