Oh My Veggie, the leading Argentine brand specializing in 100% natural products, has decided to expand its horizons to the Spanish market with the help of Tormo Franquicias. With this initiative, the company plans to consolidate its presence in Europe, marking a significant milestone in its trajectory, which currently includes 22 locations in Argentina.
Since its founding in 2008 in La Plata, Oh My Veggie has been characterized by its strong commitment to quality and innovation in the field of healthy eating. Starting in 2018, the brand modernized its approach, adapting to a clientele increasingly concerned with living a healthy lifestyle. In its foray into Spain, Oh My Veggie will focus its offering on the Natural Market format, specializing in the retail sale of healthy products, including vegan, gluten-free, and sugar-free options. Meanwhile, in Argentina, it continues to operate with the Oh My Veggie Café proposal, which combines product sales with a unique gastronomic experience in a cozy setting.
Damián Chacón, founder of Oh My Veggie, assured that the entry into the Spanish market represents the first step towards the international growth of the brand. “We share values with Spanish consumers: a healthy, sustainable, and flavorful life,” Chacón expressed. The decision to expand not only responds to a commercial interest but also aligns with global trends that prioritize conscious consumption within the restaurant and retail industry.
The franchise model that Oh My Veggie will implement in Spain is designed to offer comprehensive support to entrepreneurs interested in joining the brand. This includes specialized training, effective marketing strategies, and optimized operational processes. The collaboration with Tormo Franquicias focuses on identifying the best locations and providing ongoing support to franchisees, ensuring an orderly and sustainable expansion.
With this launch, Oh My Veggie aims not only to attract local consumers through high-quality products but also to promote a healthy and conscious lifestyle. Backed by its track record in Argentina and the support of Tormo Franquicias, the brand positions itself as an attractive option for those looking to embark on a business that responds to current demands for sustainability and wellness.
via: MiMub in Spanish
