Paris, France – Shizu Energy, a prominent Chinese brand of instant food, has decided to add a special touch to the 2024 Paris Olympics. On July 15th, the company will install a creative screen on the exterior wall of the popular Citadium Beaubourg department store to cheer on athletes from around the world. The screen, which combines distinctive elements of Chinese culture with various Olympic disciplines such as diving, gymnastics, surfing, and kayaking, promises to attract the attention of many Parisians and tourists.
Shizu Energy, known for its leadership in the instant food industry in China, has gained notoriety for its commitment to preserving the country’s rich culinary tradition. The Classic Hot & Sour Rice Noodles are one of their flagship products, enjoying great popularity both inside and outside of China. The brand has particularly resonated with young consumers by promoting values of “enjoyment, diversity, and tolerance.”
Shizu Energy’s initiative in Paris is not just an advertising campaign, but a demonstration of the open and diversified attitude of new Chinese brands. The brand manager expressed confidence that this “warmth and strength of the homeland” will serve as motivation for Chinese athletes to achieve significant accomplishments during the Olympics.
The screen not only celebrates the diversity of Chinese food but also its ability to cross borders and connect cultures through emotion. This campaign reinforces the idea that food and sports are universal links that can unite people from different parts of the world.
Source: MiMub in Spanish
