AliExpress has taken a significant step by naming the renowned Spanish actor, producer, and director Paco León as its new brand ambassador in Spain. This appointment, which will extend for a year, is part of the celebration of the platform’s 15th anniversary, which aims to consolidate its presence in the Spanish market and improve the shopping experience of its users.
Paco León is famous for his brilliant career in television and film, having earned the love of the public thanks to his iconic role as Luisma in the popular series “Aída.” Additionally, his role as a director in productions such as “Carmina o revienta,” “Kiki,” and “Arde Madrid” has revolutionized the way stories are told in the Spanish audiovisual landscape. His selection as ambassador reflects AliExpress’ desire to associate with figures who represent its commitment to innovation and authenticity.
The collaboration between the actor and the platform not only seeks to emphasize the positive changes that AliExpress has implemented but also its motto of being “more AliExpress than ever, faster and more local.” With this alliance, the company aims to connect more closely and authentically with Spanish consumers, offering a selection of products closer to their preferences and with a shipping system that promises to be faster.
Paco León has shared his enthusiasm for this new role, emphasizing the importance of AliExpress renewing its commitment to the community, as well as the need to provide an online shopping experience that combines speed and convenience. In his words, this collaboration represents an opportunity to bring the platform closer to users and improve their experience.
Sara Zheng, Marketing Director for Spain and Italy at AliExpress, has also expressed her satisfaction with the link with Paco León, highlighting that his trajectory and authenticity embody the brand’s values. Over the next year, this alliance will be aimed at strengthening a shopping experience that meets the specific needs of local consumers.
To celebrate its anniversary, AliExpress has promised to offer discounts of up to 80% on thousands of products in a campaign starting on March 17. This initiative reaffirms the platform’s intention to provide Spaniards with a unique and attractive shopping offer in an increasingly competitive context.
via: MiMub in Spanish
