VDX.tv, a leading video advertising technology company, has appointed Penelope Lima as its new Global Leader of Sales Strategy and Solutions. This appointment comes at a time of increasing demand from brands for premium and omnichannel video experiences in the international market. In addition, Lima will also take on the role of Customer Partnership Leader in Spain, overseeing relationships with agencies and clients in the region.
The company has worked with prominent brands at both the European and Spanish levels, including L’Oréal Luxe España and Renault Group, and has been awarded multiple times for the creativity of its campaigns. Its most recent campaign for Lancôme was awarded at The Wires Global 2023 for “Best Use of CTV Technology,” and received similar recognition for its collaboration with Renault Group at the 2024 edition of the same event.
VDX.tv specializes in interactive and targeted advertising solutions across various platforms, including premium online video, connected TV, OTT services, and digital out-of-home advertising. With over 18 years of experience in the digital marketing and advertising sector, Lima has proven her value in various roles throughout her career. She began her career in 2006 with Advertising.com/AOL and has evolved into a key player at VDX.tv.
In her new role, Lima will focus on strengthening relationships with global brands and creating impactful experiences across multiple channels. Her approach will include developing new products and solutions, formulating sales and marketing strategies, and identifying customer needs to guide the company’s future development. Additionally, she will lead the sales team in Spain, with the goal of providing the best solutions to clients and agencies in the region.
Lima has expressed her excitement for this new challenge, highlighting her desire to contribute to VDX.tv’s growth and the global digital industry by designing effective sales strategies and innovative solutions. The company is known for its ability to connect television advertising with personal devices, promoting increased consumer interaction with ads. Its commitment to solutions tailored to market needs reflects a dedication to diversity and inclusion in the advertising industry.
via: MiMub in Spanish
