The chain boosts its sales to nearly 8 million euros in this period of the year. La Pepita Burger Bar, a Galician chain specialized in premium burgers, increases its revenue by 7% in the first semester, according to comparative data from the previous year, which has led them to nearly reach 8 million euros. This result confirms the good performance of the company and its effort to maintain its positioning in one of the most competitive areas of the hospitality industry, that of burger bars.
Undoubtedly, the change in the menu has been key to this growth. The variety, quality of ingredients, and the addition of smash burgers to the chain’s offerings have reinforced the loyalty of the audience that chooses La Pepita. Nearly 500,000 customers have visited their restaurants so far this year, contributing to this increase in sales.
In the midst of an expansion process, the chain expects to expand its network after summer with new openings, aiming to strengthen its national presence, mainly in Aragon, Asturias, Galicia, and the Basque Country. Based on the expansion strategy set by the management, their intention is to do so through local partners interested in joining the chain and benefitting from the global support offered to each of its associates, under a business model that places them among the top Spanish chains in their sector.
Since starting its activity in 2012, La Pepita Burger Bar’s purpose has been to give the burger the recognition it deserves, an objective they have achieved by creating a unique restaurant model where quality, innovation, and service make a difference. Throughout these years, the chain has not stopped researching new recipes, gathering over 20 different varieties of their star dish on their menu. All of them are made with top-quality raw materials. The ones made with certified ox meat from El Capricho stand out, recognized as one of the best in the world in its category. The menu also includes burgers made from beef, Ibérico pork, and even fish, not forgetting their well-known commitment to their vegetarian and vegan customers.
A very healthy proposal that aims to highlight the benefits of a good burger in the diet, without giving up an original and different product, for which the selection of ingredients is carefully taken care of, always in collaboration with top-level local suppliers. Another key to the company’s success is its constant effort to adapt to one of the most dynamic sectors of the market, for which it has made a significant investment in technological innovation and process digitalization, in addition to its growing interest in reducing its carbon footprint.
In addition to all this, we must highlight the great importance La Pepita places on providing good customer service, undoubtedly a differential value of all their establishments since their inception, where the team is specifically trained to provide a high level of attention. Currently, they have a team of over 200 professionals.
Referrer: MiMub in Spanish
