Here’s the translation into American English:
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The Italian brand Peserico is celebrating its third anniversary in Puerto Banús, Marbella, where it has established itself as a benchmark for Italian fashion on the Costa del Sol. Since its opening in 2022, this boutique has successfully attracted an international clientele that values quality, tradition, and the elegant atmosphere characteristic of the brand.
Peserico, which has over 80 mono-brand stores worldwide, is accelerating its international expansion, with future openings planned in key cities such as Cannes, Miami, Dubai, Boston, and New York. The company is distinguished by its commitment to 100% Italian production and artisanal craftsmanship, with a strong emphasis on the quality and authenticity of each piece.
Riccardo Peruffo, CEO of Peserico, highlighted that the factory in Cornedo Vicentino is the soul of the brand, emphasizing that investing in production in Italy is a statement of principles. This approach ensures a high standard of quality that resonates with its clientele.
The boutique in Marbella serves as an important strategy on the brand’s international map, as the city embodies the qualities that define the Peserico style: light, elegance, and an audience that appreciates understated and functional fashion. Paola Gonella, creative director, expressed that the anniversary reflects the emotional bond established with a city that shares the brand’s values.
During the celebration event, Peserico exclusively presented its new collections for the SS25 and FW25 seasons, reinterpreting understated luxury through fine fabrics and refined cuts. The SS25 AUREA collection is inspired by the golden light of the Mediterranean, while the SS25 Uomo line focuses on refined functionality for the contemporary man. Meanwhile, the FW25 Transition collection introduces enveloping textures and warm colors, ideal for the changing seasons.
Founded in 1962 as a small tailor shop specializing in custom pants, Peserico has undergone remarkable evolution over six decades, combining sartorial tradition with technical innovation. Today, the brand is internationally recognized for its focus on sustainability and social commitment, all within a strong family spirit that drives its growth.
Riccardo Peruffo concluded that each international opening represents an opportunity to showcase the essence of the brand. In Marbella, they have found not only a second home but also an audience that understands that true luxury lies in the quality and emotion conveyed by a well-made garment.
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Referrer: MiMub in Spanish
