In a world where the speed and daily responsibilities seem to impose barriers to friendship, the Philadelphia and VIPS brands have decided to take the initiative to promote those long-awaited reunions. Under the slogan “The Breakfast of Friends,” this collaboration seeks to revitalize the value of shared moments through a breakfast in good company.
The campaign offers an attractive deal: those who purchase any Philadelphia tub at various points of sale in Spain can enjoy a 2×1 breakfast at VIPS establishments. This promotion aims to facilitate people meeting up with their friends, an activity that, although simple, is becoming increasingly difficult to do due to the fast pace of modern life.
Rocío Alonso de Velasco Ruiz-Labourdette, Brand Manager of Philadelphia Spain, emphasized the importance of this partnership. “We live in a world where it is increasingly difficult to find time to meet up with friends. Choosing VIPS as an ally in this initiative is special, as both brands share the purpose of creating authentic and memorable experiences,” she said.
To further enhance the experience of these breakfasts, VIPS has revamped its menu, including Philadelphia cheese in five of its new recipes. This selection includes delicious options like avocado toast and French Toast, in order to make each gathering something special and tasty.
Raquel Martín, Brand Manager of VIPS, also commented on the importance of this collaboration: “Each breakfast can become the perfect opportunity to strengthen bonds and create memorable experiences.” This synergy between both brands not only seeks to provide good gastronomic service, but also to promote the emotional well-being that comes with sharing moments with loved ones.
Philadelphia, with over 50 years of history and produced in Hospital de Órbigo (León), together with VIPS, a social meeting point in Spain for over half a century, are committed to offering not only quality products, but also experiences that connect people.
According to various studies, interpersonal relationships are fundamental to happiness and emotional well-being. For this reason, the union of Philadelphia and VIPS is not limited solely to the gastronomic field; it also focuses on generating positive repercussions in people’s lives by creating moments that will be etched in collective memory.
The promotion will be valid from early March until June 30, 2025, allowing consumers to redeem a 2×1 coupon for a breakfast at any VIPS establishment in Spain, after registering their purchase receipt on the designated website. Thus, both brands invite everyone to reconnect in a often hurried world, reminding that every shared meal is a celebration of human connection.
via: MiMub in Spanish
